There's a game called Rejection Therapy[1] that's designed to reframe rejection as success. It also gives players the permission to fail and experiment with personal boundaries.
If I get the drift of the article, then I'd say Rejection Therapy http://rejectiontherapy.com is a good example of a thoroughly experiential product (moreso than say a movie you just watch).
Perhaps it'll be an industry of experiential entertainment that will provide real alternative to Hollywood and the MPAA.
[1] http://rejectiontherapy.com