He might have had the quite reasonable expectation that this would end up like desktop adblockers; that is, something which the average person doesn't even know exists. It ending up on the front of the App Store, though, is showing it to a lot of people who'd never previously have considered an ad blocker. That's more pressure.
Of course, someone else will be there instead, but I can see the desire not to be the person who causes an abrupt shift in how content monetisation happens on mobile.
To be honest, I was surprised when he released it; from his podcast my impression was that was in the "pro Adblock, but cautious" camp. He was possibly a bit naive about how big it'd get.
Of course, someone else will be there instead, but I can see the desire not to be the person who causes an abrupt shift in how content monetisation happens on mobile.
To be honest, I was surprised when he released it; from his podcast my impression was that was in the "pro Adblock, but cautious" camp. He was possibly a bit naive about how big it'd get.