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That Uber ad was seriously misleading and annoying when I was traveling last month. I wanted to walk across the city. WALK. I get directions, it gives me a route and a time, it seems quicker than I expected, but not by too much. Start moving and look at it while I'm going and realized they wanted me to get in a car. The time it would've taken a driver to get to me, I'd have been halfway to the destination on foot.

Don't insert ads into an app in a way that misleads users. You'd be pissed if you opened a book, started reading at Chapter 1 and found that the first 3 chapters you read were just a tease of another book, yours starts on Chapter 4.



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