The actual match is largely effected by psycology at the time of game. The match is somewhat unfair to human player. AlphaGo and its team know all about each human player and preference. But human player knows little about AlphaGo. Also it is AlphaGo team who decides whom to choose to play against AlphaGo, not the other round. In the sense of psycology and , the game is greatly favor to AlphaGo right now. This is the difference with the match between IBM DeepBlue and the chess world champion 10 years ago. It should be that any player(human or AI) can be allowed to enter the game, with or without a fee.