This is (good) SEO linkbait. Someone at Verizon got $10k to spend getting it created by saying it will boost organic search traffic to Verizon. Right now (during link-building phase) they keep the page completely separate from rest of site. Later, (after most links are created) they'll change it. Not sure whether the goal is just to generally build authority to VerizonInternet, or to get this URL ranking for wifi keywords. (Seems more likely the former.)
The promoted embed snippet actually points to a different URL: http://www.verizoninternet.com/bookmark/guides/how-wifi-work... which contains a bunch of site gunk for their "bookmark" blog, where they post a lot of content (and probably some net "neutrality" articles coming soon?)