It's not just him.

>This product is indeed capable of changing the world for the better if scaled up. "Saving it" is hyperbole.

But "changing the world" isn't hyperbole?

> But it's not about making a nice meal for vegetarians, it's about sustainable meat consumption for a growing population.

What? Meat eaters aren't going to choose fake meat no more than vegetarians are going to choose fake vegetables/fruits.

People are still going to hunt, still going to keep livestock and still going to consume meat. We are omnivores after all.

Also, meat production is HIGHLY sustainable already. We waste tons of meat because we have such an excess of it.

Meat eaters will eat fake meat if economics incentive them too. You don't need to completely switch over to impact the world. Growing meat is a substantial waste of energy and nutrients. Unless you think we will never struggle to produce enough food, it's hard to reconcile how you can think we won't run into issues with meat.