Ah, the free market dream, where any attack on consumer rights is just an excuse for new company to sprout and take the lead! Too bad that in reality that doesn't happen.
Ignoring Net Neutrality is something that financially benefits ISPs especially when ignored as part of a cartel. When noone does it, noone has the incentive to implement it.
Also, do you really think a new ISP can just appear, dig up new cables, wire up whole swaths of United States without being obstructed by existing ultra-rich companies lobbying in the local and federal government?
(It's a rethorical question, here in my county the main Telecom used a lot of dirty tactics to make sure that the competitor had utter hell of a time trying to dig in their FTTH to compete with major telecoms obsolete copper system. The digging and building permits had to be fought on basis of every few city blocks due to bribery and friends in mayors office).
Ignoring Net Neutrality is something that financially benefits ISPs especially when ignored as part of a cartel. When noone does it, noone has the incentive to implement it.
Also, do you really think a new ISP can just appear, dig up new cables, wire up whole swaths of United States without being obstructed by existing ultra-rich companies lobbying in the local and federal government? (It's a rethorical question, here in my county the main Telecom used a lot of dirty tactics to make sure that the competitor had utter hell of a time trying to dig in their FTTH to compete with major telecoms obsolete copper system. The digging and building permits had to be fought on basis of every few city blocks due to bribery and friends in mayors office).