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Isn't it possible that all of this recent bad press about Google would be a consequence of "Instant"?

Here's my thinking:

- to get good results, one needs to type as many relevant words as possible

- Instant encourages people to type less and less words (not even words: a few keystrokes and you're on)

But if you type very few words, or if you search for "frequent" queries (generated by Instant in response to your few keystrokes) then all you get is spam.

Spam is optimized for frequent queries, not very specific ones. Instant should be renamed Instant spam.



That's not really the case, plenty of spammers optimize for long tail searches because 1. they're easy to rank for. 2. they're easy to create ambiguous, autogenerated content for


> plenty of spammers optimize for long tail searches

But how do they do it? By nature, there are many more long tail searches than frequent ones, and each one is rarer (or unique).

How do spammers find them?


Through keyword generating tools such as the Google Adwords keyword generator and a host of free online ones (of questionable quality).




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