Sock puppet? Hardly. I just never bothered posting here before. This is my real name and i'm one of the co-founders of a successful 100% bootstrapped and profitable company that produces commercial plugins for WordPress.

I posted to show support for Page.ly because I know Josh and Co. at Page.ly bust their ass on a daily basis running their business.

The #winning was a lame reference to Charlie Sheen.

or could they be http://twitter.com/carlhancock and http://twitter.com/beaufrusetta whom are supportive friends?

#winning, after some research, appears to be related to Charlie Sheen's newfound popularity on Twitter: http://twitter.com/charliesheen

If it helps, I can assure you that I found this link/company organically. I was doing market research on the wordpress-based business niche for a client and found these guys.

I think "winning" was a call out to the Charlie Sheen meme.