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Minimalism is "subtract until it breaks" and this is reaching the breaking point.

Of course, we all hate popovers, slow websites etc, we've known this for decades.

This website has no identity other than an emoji and the fact that it's purposefully lacking design beyond basic text styling. It looks like 1000 other sites, at a glance I can't tell what this website or article are about.

And there are still elements I want to get rid of! "Toast me" button, "Like and subscribe!," the ad for the CMS, analytics script etc.



>This website has no identity other than an emoji

Assuming you mean the little running guy composed of unicode characters (and the bear face in the link at the bottom), the actual term is kaomoji. Emoji are specifically little images.

https://en.wikipedia.org/wiki/Emoticon#Japanese_(kaomoji)

http://kaomoji.ru/en/


>It looks like 1000 other sites, at a glance I can't tell what this website or article are about.

Yes, you have to actual read it. Oh, the humanity!


"Identity" not content. A strong identity allows the user to tell at a glance if you're on a news site instead of a shopping site, for example.


Well, HN has many of these elements but is unique. Maybe a maverick? Also, bit unfair there is no exclamation after subscribe.




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