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So what's stopping him from striking out on his own and building something like WooThemes to pocket an extra 30% from each sale?


It's 0% if you bring the buyer. Makes complete sense to me.


The marketing, advertising, customer service, sys admin work, more complex tax laws, etc. that comes with running a business. He could start hiring people to do all that stuff for him, but then that extra 30% quickly starts dwindling.




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