I think HomePods are very different devices compared to what both Amazon and Google make. Even the HomePod mini sounds way better than anything competitors make. Many are willing to pay premium for the superior sound quality. Apple simply plays a different game. Not the one where it would have to compete with $10 echo devices.
Yes, Siri is hot garbage too, but I find HomePods worth it just for the sound quality. Especially worth it in stereo mode paired with an Apple TV in the room.
