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> 5 minute read

Either the author is some kind of reading savant, or this metric is way off. That's over 400 words a minute for a semi-technical persuasive essay, with multiple graphs.

I know there are marketing analytics out there saying that you must write everything in a 3-7 minute read band to maximize audience reach, but I don't think just telling people a long article is short is a good way to go about that.



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