I subscribed to the NYT and a few magazines like The Atlantic when Kindle originally launched and really enjoyed the experience, but got out of the habit of reading them and dropped those subs long before prices went up. It was "too good to be true" from the beginning, and I think the knowledge it would just become another money pit contributed to my losing interest. Sort of like how that old Saab with its overheating engine helped me get over the allure of car ownership.