Right. In a lot of ways cool spotters is a competitor. I think the main difference is that we're focused on connecting people to the show itself rather than an individual celebrity.

I believe our design and positioning is also better than CS. We're looking to move to working directly with designers rather than creating a big community of people who upload random snapshots of shows/celebrities. There are a lot of designers out there who would love more exposure and we're hoping to give it to them.

I find that difference really, really great. Building a business around paparazzo photographies is creepy as hell to me and makes me feel like a private detective for visiting a site like that. It's like reading an opposition file on a politician.

It'll probably also make celebrities more likely to help you out.

Awesome--really like the subtle positioning differences. It definitely makes your platform much more appealing to designers/merchants. I also think its great too how you're focusing specifically on looks that can be easily obtained and not aspirational purchases ($5k handbags, etc.). Good luck!