I'm not saying they don't provide a valuable service. I'm saying they won't be able to exist without making a profit, and angering the people you're trying to get to write checks is a poor way to go about growing your business. There definitely has to be separation between the advertising and reviews - because validity of reviews is top priority, but their system, from my first hand experience, and discussions with many other businesses owners is skewed too far in one direction at the present time.

They are bleeding money, and they're forecast to do so for the near future. Bottom line is they need to figure out a better way to make money off what they do, or improve their value proposition for those customers who are generating the revenue.