Friction on posting a review is a huge problem. On the flip side, you ask any of your friends "where's a good place to eat tonight?" no doubt they'll have a few reviews in them and promptly let you know some places you should try.
I think this industry needs more of a q&a (quora type) approach where I can ask the same question that I would ask my friends. That way I'm only recommending places (take that as a 4+ star review) and not criticising businesses.
This benefits both customers by show places that have been recommended multiple times as an indicator of quality and business that don't suffer as a result of a bad night or rouge staff member.
This approach makes it easier to actually find what you too because by virtue of the way that place is suggested ("where is a good spot for breakfast?") we already get a ton of meta data.
I think this industry needs more of a q&a (quora type) approach where I can ask the same question that I would ask my friends. That way I'm only recommending places (take that as a 4+ star review) and not criticising businesses.
This benefits both customers by show places that have been recommended multiple times as an indicator of quality and business that don't suffer as a result of a bad night or rouge staff member.
This approach makes it easier to actually find what you too because by virtue of the way that place is suggested ("where is a good spot for breakfast?") we already get a ton of meta data.