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But the further out you go, the lower the quality of the personal link.

What counts as a personal link, anyway? There are people on my Facebook profile I knew years ago in a different town, people on my LinkedIn profile I worked with 6-7 years ago. All people with whom I'm happy to stay in contact at a low level and retain in my wider professional network, but would I want to trust a recommendation from a similarly distant contact of theirs as much as I would a day-to-day colleague of my brother-in-law who I see every week? Probably not.

Like I said - nice idea, won't work.



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