Well, on their website they say that it's 720p right now, and you can order it. If that info is false, then it's just straight up scam.
Granted, they indeed don't write anything about brightness, apart from the class 2 classification, which they could very well meet. Just not bright enough to be very usable.
That said, like most AI startups right now it is a cash grab that might pan out as a longer term product, but likely not.