That doesn't mean that China controls the media, it means the US companies that do control media care more about money than anything else. Just like most US companies do. They don't bow down to China, they only worship higher profits. If some other country paid them more money to insert Winnie the Poo into every movie than the money they make from China by inserting maps with the Nine-Dash-Line or giving a Chinese actress a cameo they'd be doing that instead.