Reading the whole piece a few days ago, it's a pretty good overview of the promises of JPEG XL.
Apart from that, Apple's POV and PR bits being given such a central role felt a bit weird, especially as petapixel already spotted Samsung adopting JPEG XL months before Apple.
Aside from the petty "who was first" bickering, it's a completely different move to adopt a common standard already accepted by rival companies on the android side, and it means we can really expect a larger adoption of JPEG XL than the other standards Apple just pitched on its own.
That was the biggest beacon of hope IMHO, it would have benefited from more prominence.
Attaching any significance to being “first” on open standards is a game Apple rarely plays, but which others impose upon them because Apple’s adoption is (rightly or wrongly) seen as the most consequential and/or most newsworthy inflection point.
In the specific case of JPEG XL I think Google support will be the real inflection point: no chrome and default android support is a deal breaker for wide audience content publishers.
The ironic part being of course that Chrome used to support it way too early, but support was dropped as nobody followed. So yes, Apple support is a big deal, but not more consequential than the other actors of the pretty vast ecosystems.
In terms of JPEG XL Lossless, Camera makers are already or has plan to adopt the format as RAW. In that space I think the adoption roadmap is quite good.
Apart from that, Apple's POV and PR bits being given such a central role felt a bit weird, especially as petapixel already spotted Samsung adopting JPEG XL months before Apple.
Aside from the petty "who was first" bickering, it's a completely different move to adopt a common standard already accepted by rival companies on the android side, and it means we can really expect a larger adoption of JPEG XL than the other standards Apple just pitched on its own.
That was the biggest beacon of hope IMHO, it would have benefited from more prominence.