From the article: "For others, it might be hanging on the couch, eating Taco Bell and watching bad cable all week."
It doesn't sound like FullContact requires you to use the money in any particular way, they just won't give it to you unless you take a "vacation" (where vacation may be staying at home working on your hobby).
If it was a bonus paid on taking all your vacation in a year I'd be more in favour of that but it seems overkill. Really, just stop letting people into the office if they won't take it...
It doesn't sound like FullContact requires you to use the money in any particular way, they just won't give it to you unless you take a "vacation" (where vacation may be staying at home working on your hobby).