You first have to raise the problem before you list your solution and benefits.
His full page ad: "Curve of a Woman’s Arm"
http://books.google.co.in/books?id=YC6YKYyHVKwC&pg=PA30&...
(If the above long link doesn't work, go to books.google.com and search for the book "The 100 Greatest Advertisements: Who Wrote Them and what They Did" - the ad is on page 30.)
Google books has a link button (6th icon from the left, looks like a chain link). It took me a while to spot it, even when looking for it.
You first have to raise the problem before you list your solution and benefits.
His full page ad: "Curve of a Woman’s Arm"
http://books.google.co.in/books?id=YC6YKYyHVKwC&pg=PA30&...
(If the above long link doesn't work, go to books.google.com and search for the book "The 100 Greatest Advertisements: Who Wrote Them and what They Did" - the ad is on page 30.)