That is really wrong way of looking at things. USB 4 support doesn't require ANY innovation from Apple, any extra $$$ (maybe pennies) - it's pure representation that they lost focus and simply don't care. That port is CRITICAL for many things they actually focused on in the prerecorded ads we all watched today - video. All add-ons, storage are in 99% of cases directly connected to the phone via USB-C port. To not support the latest technology available but charge premium is really disappointing...