The intent of the South Park sketch was to lampoon that BP were (/are) willingly doing awful things and then give corpo apology statements when caught.
Here, Checkout has been the victim of a crime, just as much as their impacted customers. It’s a loss for everyone involved except the perpetrators. Using words like “betrayed” as if Checkout wilfully mislead its customers, is a heavy accusation to level.
At a point, all you can do is apologise, offer compensation if possible, and plot out how you’re going to prevent it going forward.
> At a point, all you can do is apologise, offer compensation if possible, and plot out how you’re going to prevent it going forward.
I totally agree – You've covered the 3 most important things to do here: Apologize; make it right; sufficiently explain in detail to customers how you'll prevent recurrences.
After reading the post, I see the 1st of 3. To their credit, most companies don't get that far, so thanks, Checkout.com. Now keep going, 2 tasks left to do and be totally transparent about.
Here, Checkout has been the victim of a crime, just as much as their impacted customers. It’s a loss for everyone involved except the perpetrators. Using words like “betrayed” as if Checkout wilfully mislead its customers, is a heavy accusation to level.
At a point, all you can do is apologise, offer compensation if possible, and plot out how you’re going to prevent it going forward.