> But let's face it, that's not going to improve their bottom line, whereas telling everyone to buy a new iPad every 24 months is.
That kind of short-term thinking is what gets companies into trouble. No, it won't help the bottom line now, but when the next purchase rolls around, don't you think premature obsolescence (or the lack thereof) of the device being upgraded will factor into what replacement to get? It's certainly a major reason I won't buy an android device (at least one not made by google, which tend to get long term support like apple)
Just to clarify, the Nexus devices (NOT built by Google) get aee quickly upgraded (with a few exceptions on some carriers). Motorola (now a part of Google) continues to be the worst at upgrades.
That kind of short-term thinking is what gets companies into trouble. No, it won't help the bottom line now, but when the next purchase rolls around, don't you think premature obsolescence (or the lack thereof) of the device being upgraded will factor into what replacement to get? It's certainly a major reason I won't buy an android device (at least one not made by google, which tend to get long term support like apple)