Short and sweet is necessary to grab someone's attention. Their time is worth more to them than you are, so boil what you have to say down to essentials. And then figure out what essentials you can leave out to make it even shorter.
Of course this is a horrible way to understand a complex topic. When I was preparing http://bentilly.blogspot.com/2012/09/ab-testing-vs-mab-algor... I was concerned about its length. Patio11 told me, If that's too much for people they shouldn't be making decisions on this topic anyhow. He was right.
You MUST be able to boil your pitch down to a tiny seed. But that's just for grabbing people's attention - don't make the mistake of substituting bullet points for thinking when you need to think.
Of course this is a horrible way to understand a complex topic. When I was preparing http://bentilly.blogspot.com/2012/09/ab-testing-vs-mab-algor... I was concerned about its length. Patio11 told me, If that's too much for people they shouldn't be making decisions on this topic anyhow. He was right.
You MUST be able to boil your pitch down to a tiny seed. But that's just for grabbing people's attention - don't make the mistake of substituting bullet points for thinking when you need to think.