Twitter has been around for its first 5 years without putting a single advert on their site, and only NOW they want to make profits after realising the third party developers are hosting Twitter based content elsewhere with mobile client apps?
That is a totally bad business decision from the start if you ask me.
You've not seen the Promoted Trends and Promoted Tweets in Search, that have been there for nearly 2 years. They've been profitable, on a monthly basis for a while.
That is a totally bad business decision from the start if you ask me.