If it wasn't for the ICE situation there probably wouldn't even be any backlash. It is getting people to finally open their eyes a little bit and see how this post patriot act world we've built for ourselves actually operates.
The add is super cute, except for 1 second https://www.youtube.com/watch?v=OheUzrXsKrY&t=15s (probably from 14.5 to 15.5, the one home part is fine for me, but the neighborhood is scary). That second is out of an evil sci-fi film.
It is too-obviously intentionally designed to be “kinda cute.” It is clear to anybody who watched it that the people making the ad knew they needed a sort of euphemistic (or whatever) way of pitching their surveillance system.
