I think CEOs are so drunk on the shareholder buzz for AI that they think this is also what the customer wants. I love integrating AI into products, but only in a way that is seamless. For example, I did my taxes recently and there was a button to upload my tax pdfs to do a best effort auto-fill of some forms on the tax website. No mention of AI even though AI was almost certainly used for that button, just a simple plain button.