Musk texted OpenAI's Brockman about a settlement two days before trial.
So I take that to mean Musk wanted a settlement as primary goal, and that the threat to OpenAI's reputation was just an (unsuccessful) means to get what he wanted. That isn't to say it wasn't personal for Musk, just that he would have preferred to have gotten paid.
As to Musk texting "By the end of this week, you and Sam will be the most hated men in America. If you insist, so it will be" when the settlement offer was turned down, while I'd agree there were a ton of super embarrassing details that came out I don't think Musk was successful in making them more hated than even he is. I don't even think this secondary goal was successful, even though there were a ton of juicy bits.
It's hard to know without knowing the terms of the settlement. It could have easily been something he knew OpenAI would find to be unacceptable.
I think regardless it would be extremely hard for him to make people hate Altman et al. more than himself. Altman's flaws are more subtle and require paying attention to a pattern of behavior. Musk has beem pure cringe for 5+ years now.
It seems like the real sour grapes are over the fact they wouldn't let him run OpenAI. If he cared about a payday, ironically, he probably would have had more success because he would have brought this suit sooner.
My friend and I went to play poker this weekend. Demis Hassabis was there. I whispered to him “what the hell, that’s Demis Hassabis”!
My friend had no idea who he was. My friend doesn’t work in tech but he’s in his late 20s and we are both British so I was quite surprised. My guess is most of the world has no idea who these people are, despite their influence they are very niche celebrities.
Maybe Sam is more famous but I’d guess ~no one knows Greg Brockman.
So I find “most hated men in America” quite dramatic!
I think courts would likely see it as trash talk. In this trial, the judge wouldn't let the jury see it, given settlement discussions are not allowed into evidence.
So I take that to mean Musk wanted a settlement as primary goal, and that the threat to OpenAI's reputation was just an (unsuccessful) means to get what he wanted. That isn't to say it wasn't personal for Musk, just that he would have preferred to have gotten paid.
As to Musk texting "By the end of this week, you and Sam will be the most hated men in America. If you insist, so it will be" when the settlement offer was turned down, while I'd agree there were a ton of super embarrassing details that came out I don't think Musk was successful in making them more hated than even he is. I don't even think this secondary goal was successful, even though there were a ton of juicy bits.