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It's often hard to step out and see that the idea just doesn't have legs, especially if you've invested so much of your time and effort into it.

When you come to the end of that runway, you need to make a hard decision.

Also, when you change plans, you can look for new investment in the new idea. The assumption is that if you can't get follow on funding for your current idea, then it really is in your interest to come to the end of that runway sooner so you can be forced to make that hard decision and focus your efforts elsewhere.



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