- Get rid of the MailChimp, Facebook logos etc. On scanning it's shady.
- The whole site comes across as a bit of a skeezy sales letter. You're a designer, you're better than that. I realise this is the favoured approach from Kalzumeus etc but I find it really cringey.
- Make the bundles more easily comparable. I was about to buy but got bored scrolling up & down & up & down comparing the packages.
- I'm a designer; will this be something I can still get value from? Are you pitching this as 'design for hackers' (ala http://designforhackers.com/ ) or is it just 'stuff I've picked up from designing apps that you might like' (which I might get value from as a designer)?
The whole site comes across as a bit of a skeezy sales letter. You're a designer, you're better than that.
And this is why many designers are horrible at making websites that sell. When I sold my first book, I tried a short-form, nicely designed landing page. I even thought about doing it with my second book. But I always come back to the sales letter, because it works.
This sales-letter style seems more prevalent in eBook/video downloads than SaaS (though we've all seen 37signals' A/B tests). Reeks of a 'PAY $200 TO SEE HOW TO LOSE 100LBS IN 2 WEEKS'.
edit: actually, with no offence intended - your book's website is one of the ones I was thinking of. I was seriously considering buying it from the HN title but was totally put off by the website. I'm sure it's a fantastic book and I'm sure I'd benefit from it, but the website left a bad taste in my mouth.
Actually, while I'm on your site, let's go back to your App Design Handbook.
- Better layout; good that it's all on one page. Long scrolly site (Lost World's Fairs etc etc) are great but this is better shorter.
- Similar to the Facebook/MailChimp logo issue with your new book, why do you have a quote that has nothing to do with your product? Makes me think you're making up for a lack of testimonials.
- Highlighted differences between packages are better than your new book. But still would prefer side-side comparison.
- Difficult for you to give a sample of premium code included (the '10 Objective-C Snippets' and 'Xcode App Design Project') — I've got no idea what the quality or scope of this stuff is. Not sure what the answer is but that would be why I don't buy the $169 package.
- Get rid of the MailChimp, Facebook logos etc. On scanning it's shady.
- The whole site comes across as a bit of a skeezy sales letter. You're a designer, you're better than that. I realise this is the favoured approach from Kalzumeus etc but I find it really cringey.
- Make the bundles more easily comparable. I was about to buy but got bored scrolling up & down & up & down comparing the packages.
- I'm a designer; will this be something I can still get value from? Are you pitching this as 'design for hackers' (ala http://designforhackers.com/ ) or is it just 'stuff I've picked up from designing apps that you might like' (which I might get value from as a designer)?