Well, I'm sorry that this guy can't read. I have read many different copyright licenses, and this copyright license is not "boilerplate". You can have very different copyright licenses for such web services. You can get an overview at http://tos-dr.info/topics.html#copyright-scope

As you can see, the new Instagram © license is like Facebook's or Twitter's. But very different from others. (Actually, the current Instagram © license is okay)