To me, "consumer item" is when i don't have to contact sale people for price.

Ah, a MacBook Professional is Consumer /s

In computing "Pro" is not the opposite of "Consumer".

Putting aside the fact it is a marketing label, "Pro" usually means "designed for work" while "Consumer" (in this context) means "doesn't need a special environment".

In computing the distinction is primarily noise, power and cooling requirements.

If a computer is designed to use home power and is quiet enough to use without annoying people and doesn't require specialist cooling then it is a consumer device, even if it is used for work.

Apple's use of "Professional" is just a fancy alias for high end or premium, it in no way indicates anything about being "for professionals" (most extreme example: "professional" iPhone models)

Hence why they had to make up the "Studio" brand for the workstation market, because they'd already fully removed any meaning from "Professional"

Yes?

Pro?

Want to bet that consumers with enough money buy it?