If you've used oculus you learned that it's probably the most anti-social thing (at least to those in the room with you). So the "Social company acquires Anti-social product" dichotomy is humorous to me right now (yeah I know it's short sighted, it's just what popped into my head)...
Facebook is also faux-social. Seeing pictures of your friends checking into places and doing stuff is very different from being there, doing stuff with them.
Multiplayer games were one of the first faux-social online activities. In a weird way, it feels like a good fit to me if Facebook is in this to create an online gaming platform.