In a previous lifetime, I was a graphic designer working at the Field Museum in Chicago. Fresh out of college and my first task was to design a logo for a client. I was eager to please, and I came up with about 10 logo ideas. I showed them to the client and all hell broke loose. They basically wanted a "super" logo that combined all 10 ideas, plus their own ideas, and I found myself in a very awkward situation of trying to figure out how to tell them that's a really bad idea. After the ordeal was done, my boss said "Yeah, next time, only show them two."